Advanced Design S16

Reading 4

Coming up with ideas

Sketching, time management and being able to keeping going are the main elements here. Definitely things I need to work on.

Make Connections

Putting your ideas into action

be sure to step back, apply actions to the design, but most importantly start with something basic and simplified.

Rhetorical

This part goes over some vocab such as metaphor, paradox, repetition, personification and Allusion.

I learned some new vocab from this section, words like...

Anastrophe, Litotes, and Metonymy. Things I didn't even know were words.

Reading 3

Defining Problems

Do visual research - Collect information, visualize what it is that you want to create, be sure to analyze the problem

The Brand Matrix - Make a list, be able to notice opposites, connect the dots.

The chapter also goes over branding books, site research, and how to make a creative brief.

Ask questions

Do lots of research

Simplify your brief

Pull out key messages

This reading goes in-depth on the ways to begin designing. Going over ways to brainstorm, mindmap, and practicing ways to gather information. This chapter goes over ways people interact with objects. Later in the chapter it goes over the interview process and ways to prepare yourself later on down the road.

Reading 1

INTRODUCTION

This reading lays out ways to brainstorm such as drawing, mind mapping and making various lists for your design.

The book later dives into the design process. The major categories it goes over is defining the problem, getting ideas, creating form, and continue to expand on the design until a final is produced.